Open About the Open-Rate?

While many suspected that commercial email communications would be obsolete by 2020, still continues to prevail over other mediums in terms of bringing revenue. In order take full advantage this valuable channel, emails are tagged with tracking measures at the very least enable senders obtain individual read receipts for their emails. The collection these receipts, referred as open-rate, is used measure success campaign. paper we investigate implications tracking, it obtaining open-rates, on recipients’ privacy. addition, demonstrate prevalence marketing 736 websites and provide suggestions mitigating its privacy risk.